Do consider the electronic media. Radio, television and cable. If you are bouncing about the country doing bookstore signings, and you ignore the other media you may be missing a big opportunity. While you are collecting names and addresses for print news outlets that service the areas you’ll visit, be sure to include the news directors of radio and TV stations. For cable it’s a little trickier since many cable providers don’t offer anything like local news/information programs. But some do. And almost every community in the country offers some kind of local cable access program that fits your need. Libraries produce regular cable programs, as do schools and even some bookstores. You have to dig up the information, but it is there.
One very important aspect of promotion for your travels has been largely missed in the current spate of advice. Get advice from the bookstore!
Let’s say you are scheduled for a local independent bookstore in
In another posting I’ll have a good deal to say about preparing for radio and television interviews.