Well, it's early in 2025, and it's early in the news Trump administration. Most of you who read this blog know I used to be an educational or now labeled public television producer. TV has been around a long time. There are a lot of experienced people in the field. There is also good deal of research on how to use television effectively. Neither presidential candidate, in my not so humble opinion, used TV very effectively in the last campaign.
One example of my point here. (patience, its coming) A Senator in Minnesota makes it a practice, every year, to DO at least one appearance in every county in the state. Not a big, flag waving rally. She goes to a town or city and sits down with residents, looks them in the eyes and asks them what they need and want from Congress. Does she deliver on every need or request? Of course not.
But residents (voters) go away with a certain level of satisfaction that they are voting for a real person who 'sees' them. Yes, big rallies are fun, noisy and energizing but when it comes down to problems and solutions isn't it nice to know your candidate listened personally to you or your neighbor?
There's another thing. One on one through the TV camera can be Very Personal. Think about it. How does it feel when the candidate looks directly into the camera lens and says softly but firmly, "I'm running for this office because I want to help you have a better life."
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